The color is reddish brown, burgandy with the color of a fortified red wine. The nose is bright ripe berries, strawberry, orange, with some sweetened citrus in the mid-notes, and some spice hints in the lower notes. But as with most sloe gins, the overwhelming olfactory character is ripe, bright fruit. The palate is bright fruit once again: plum, grilled cherries, tart and sweet. Notes of ruby red grapefruit, leaning towards a touch of citrus on the finish with hints of nutmeg and sugar. Tart, but quasi-dry finish, with a lingering medicinal sweetness. Overall, while on its own it works, cocktails tend to mute the medicinal notes on the finish, and better highlight the tart, bright sweetness that is available on the initial taste and mid-notes.